Local SEO & AEO
Most prospects pick a local provider from the Google map pack or the first AI answer they see. We engineer your local presence so you show up in both — and turn every '[your service] near me' search into a booked appointment.
The Opportunity
Google is no longer the only entry point. Prospects ask AI tools before they ever Google — and those tools cite specific businesses by name. Most local businesses are optimised for neither channel effectively.
Nearly half of search is local-intent — and the vast majority of those clicks go to the map pack, not the blue links. If you're not in those three results, you're invisible at the moment of decision.
ChatGPT and Perplexity are the new "first search." When someone asks for the best provider of your service in your city, AI cites a short list of businesses. If you're not on it, you don't get the call.
Local search isn't research — it's intent. People searching for a provider in their city act fast. Winning visibility here turns directly into booked appointments, not lukewarm leads.
Our Process
Four clear stages that build local foundations, citation authority, and AI visibility — simultaneously.
We benchmark how you show up today — map pack rankings, AI mentions, citation consistency — against your top three local competitors. You leave with a prioritised action plan, not a 200-page report.
We fix the foundations first: GBP optimization, NAP consistency, Core Web Vitals, mobile usability, and LocalBusiness schema. Clean foundations mean everything we build after compounds faster.
We publish neighborhood and service-area landing pages, clean and expand your citations across 40+ directories, and structure content so AI engines cite your business when prospects ask for recommendations.
We track map pack movement, organic rankings, and AI citation frequency across ChatGPT, Perplexity, and Gemini. Monthly reports show how your local visibility is growing — and we continuously close new gaps.
Coverage
We optimise across the full local discovery ecosystem — from Google Maps to the conversational AI tools reshaping how people pick a local provider.
What's Included
One fixed fee covers the full audit, technical fixes, content deployment, and ongoing monitoring for your 60-day pilot.
Every piece of content we produce is structured for both Google's local index and LLM citation. You don't choose between local SEO and AEO — you get both, engineered together from day one.
Client Result
"Within six weeks we went from page 3 to the map pack for our top three service queries — and started showing up in Perplexity recommendations for our city. Our new-customer calls jumped 34% and we didn't touch the ad budget."
FAQ
Traditional SEO optimises your pages so Google ranks them as links. AEO (Answer Engine Optimisation) goes further — it structures your content and authority signals so that AI engines like ChatGPT and Perplexity cite your business when prospects ask conversational questions like "best [your service] in [your city]." We do both simultaneously because they reinforce each other.
Google Business Profile fixes and citation cleanup can move rankings within 30 days. Neighborhood landing pages typically start ranking within 45–90 days. AI citation frequency usually increases within 60 days as new structured content is crawled. Local SEO is a compounding channel — month three looks very different from month one.
Most local SEO efforts stall for one of three reasons: a half-optimised Google Business Profile, scattered citations with inconsistent NAP, or no AEO layer at all so AI tools never mention you. We audit which of those is your actual blocker, then fix it before adding any new content. No generic checklist execution.
We handle everything — research, writing, publishing, and optimisation. You review and approve before anything goes live, but we don't need your team to produce a single word. Our writers are briefed on your industry, your prospect intent, and local context — not generic content farms.
Yes. We run structured prompt tests across ChatGPT, Perplexity, Gemini, and Claude on a regular cadence — testing the exact queries your prospects use ("best [your service] near me," "top [your service] in [your city]," etc.) and recording when and how your business is cited. You get a real citation frequency baseline and tracked improvement over the engagement.