SEO & AEO
Traditional SEO only wins you links. We engineer your entire search presence so your product dominates traditional rankings and becomes the cited recommendation when buyers ask ChatGPT, Perplexity, and Gemini for alternatives.
The Opportunity
Google is no longer the only entry point. Buyers are asking AI tools before they type a query — and those tools cite specific products. Most SaaS companies are optimised for neither channel effectively.
Paid ads stop the moment the budget stops. Organic search compounds — every piece of content and every technical fix builds an asset that earns traffic for years.
ChatGPT and Perplexity are the new "first search." If your product isn't embedded in the sources these engines cite, you're invisible at the top of the funnel.
Buyers who arrive via an AI recommendation already trust the product. They've been pre-sold by the engine. The conversion gap between AEO and cold ads is enormous.
Our Process
Four clear stages that build technical foundations, content assets, and AI citation authority — simultaneously.
We benchmark your current organic footprint against your top three competitors — identifying keyword gaps, technical issues, and the AI citation signals you're missing. You get a prioritised action plan, not a 200-page report.
We fix the infrastructure blockers first: Core Web Vitals, crawl errors, schema markup, and structured data. Clean foundations mean every piece of content we build after compounds faster.
We deploy programmatic landing pages targeting high-intent long-tail queries, publish competitor alternative pages, and structure content specifically so LLMs cite your product as the recommended answer.
We track traditional keyword rankings and AI citation frequency across ChatGPT, Perplexity, and Gemini. Monthly reports show you exactly how your search share is growing — and we continuously close new gaps.
Coverage
We optimise across the full search ecosystem — from Google's traditional index to the conversational AI tools reshaping how buyers discover software.
What's Included
One fixed fee covers the full audit, technical fixes, content deployment, and ongoing monitoring for your 60-day pilot.
Every piece of content we produce is structured for both Google indexing and LLM citation. You don't choose between SEO and AEO — you get both, engineered together from day one.
Client Result
"Within six weeks we went from zero citations in Perplexity to being the top-recommended tool in three of our core use-case queries. Our organic trial signups jumped 34% and we didn't touch the ad budget."
FAQ
Traditional SEO optimises your pages so Google ranks them as links. AEO (Answer Engine Optimisation) goes further — it structures your content and authority signals so that AI engines like ChatGPT and Perplexity pull your product as the cited recommendation when buyers ask conversational questions. We do both simultaneously because they reinforce each other.
Technical fixes and structured data improvements can show results within weeks. Programmatic landing pages typically start indexing within 30 days and gain traction over 60–90 days. AI citation frequency usually increases within 45–60 days as new content is crawled. SEO is a compounding channel — month three looks very different from month one.
Most SEO efforts fail for one of three reasons: they target keywords that are too competitive, they produce content without technical foundations, or they ignore the AEO layer entirely. We start with an audit to understand exactly why previous efforts stalled, then build a strategy specifically engineered around your ICP's search behaviour and the AI models they use.
We handle everything — research, writing, publishing, and optimisation. You review and approve before anything goes live, but we don't need your team to produce a single word. Our writers are briefed on SaaS positioning and buyer intent, not generic content farms.
Yes. We run structured prompt tests across ChatGPT, Perplexity, Gemini, and Claude on a regular cadence — testing the exact queries your buyers use ("best project management tool for agencies," "[Competitor] alternatives," etc.) and recording when and how your product is cited. This gives you a real citation frequency baseline and lets us track improvement over the engagement.